Why I Wrote This Book

I still remember the first time I realized something had changed.
It wasn’t a headline or a rumor — it was watching one of my top-performing Facebook ad campaigns suddenly collapse overnight.

The same targeting.
The same product.
The same creative.
But something in the system had shifted.

What I didn’t know at that moment was that Meta had quietly unleashed a new brain — an artificial intelligence that didn’t just follow instructions… it learned from them.
That brain was Andromeda.

Over the months that followed, I watched thousands of advertisers struggle — their manual tactics failing, their “winning formulas” suddenly useless.
Marketers who once felt in control were now outsmarted by the very platform they had mastered.

And yet — in the middle of the chaos — a few began to rise.

They weren’t the biggest spenders.
They weren’t the oldest agencies.
They were the ones who understood something new:
Andromeda wasn’t their enemy — it was their ally.

This book was born out of that realization.

I wrote it because the rules of Facebook advertising have changed forever — and most people are still playing by the old ones.
I wrote it because I believe small creators, e-commerce founders, and digital marketers deserve to thrive — not be left behind by algorithms they don’t understand.
And most of all, I wrote it because the world is witnessing the biggest revolution in advertising since the invention of the internet itself.

You don’t need to fear AI.
You need to learn its language.